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Spain Tourist Office Appoints TRAC Representations as their Indian PR,
marketing and trade services company -The contract to encompass trade servicing, marketing and public relations-
New Delhi, 6th February, 2007 :
Taking progressive step forward in the Indian Market to expand its horizons in the booming tourism scenario,
Spain Tourist Office has appointed TRAC
Representations, India’s largest and oldest Destination Management and Consultancy Company, as their representatives for the Indian subcontinent.
“Spain is the
2nd tourism destination in the world and India is high potential emerging market for us. The exponential growth witnessed in the Indian outbound tourism sector, the growing disposable income with changing lifestyle and more airline connections to Europe will be the key factors for our growth in India. Though, we have tasted this growth from the last three to four years, we however, now feel the time is right to have a local company who understands the business and is committed to take the appeal and image of the destination among the travellers and the travel trade. TRAC has the right network and the focus, which can comprehend and achieve our objectives; destination positioning and the distribution reach, thereby, augmenting the Indian traffic and tourism revenue to Spain.” Commented
Mr. Enrique Ruiz de Lera – Tourism Counsellor of the Embassy of Spain & Director Spain Tourist Office in Singapore (India, SE Asia, Australia & New Zealand) on the appointment.
TRAC would be the local PR company of Spain Tourism Office and would be responsible for tourist promotion activities including, travel trade servicing, marketing services and public relations.
Mr. Kavi Ghei, Director, TRAC Representations (India)
Pvt. Ltd. on being appointed as Spain’s PR company of this long haul destination said
“This nomination is a step forward in our three years of relationship with Turespana (Spain Tourist Office). With the new age Indian traveler exploring beyond the set and conventional, Spain with its realm of traditional and cosmopolitan delights, will offer distinct facets and attractions suiting to evolved traveler itineraries. Spain would be THE European destination, which can be enjoyed all year around by the Indian travellers”
“Our expanding portfolio highlights TRAC’s knowledgeable and qualitative credentials with a commitment to evolve forward in time to come,” he further added.
Spain is second world tourist destination in terms of the number of tourists- 56.6 million as well as revenue Euro 46,000 million in 2005. Spain together with being the point of geographical encounter between Europe and Africa, and between the Mediterranean Sea and the Atlantic Ocean, is one of the most mountainous countries of Europe. Both conditions produce a variety of landscapes and climates characteristic of a continent. So that, without the need to go further than a few hundred kilometers, one can easily and quickly change from humid and green regions, into stony desserts; from wide plain extensions of land to prominent mountain ranges; from farm lands and growing rice land to the wines and olive tree plantations; From ski resorts to tropical climate beaches.
Spain has some of the most vibrant cities in Europe and in Mediterranean basin: Madrid being Europe’s highest capital city enjoys the reputation of an art city and its night-life is legendary. Barcelona is one of the hippest cities of the world, with amazing architecture. Valencia, a Mediterranean city, has just reinvented itself through a cutting edge urban redevelopment.
Andalusia is where you will find the traditional images of Spain with its horses and flamenco dancers. The Green Spain in the north is just the opposite landscape, with its high mountains and rugged cliffs.
The mandate of The Spain Tourist Office has been to promote Spain as a preferred travel destination, identify new and emerging consumer groups, cultivate new relationships with travel partners and disseminate timely and useful information to travelers. The Indian Representation would be handled out of the New Delhi office of TRAC Representations.
About the National Tourist Office of Spain:
The National Tourist Office of Spain is responsible for promoting and marketing Spanish tourism abroad. The NTO of Spain in Singapore covers the Southeast Asian, Australian, New Zealand and Indian markets respectively. The NTO also organises events promoting Spanish Tourism in these markets, marketing all areas of tourism in Spain and also working with the Autonomous Regions, local entities and
the private sector in achieving this aim.
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